Stay Informed

This post discusses strategies for understanding Waco's market, emphasizing the Cen-Tex Hispanic Chamber of Commerce's role in helping businesses adapt and succeed.

Victoria and Vincent, siblings and entrepreneurs, transitioned from careers in printing and finance to open the first HOTWORX studio in Waco, driven by a shared commitment to community wellness and fulfilling entrepreneurship.

Tory Schafer, owner of Highview Insurance Group, is committed to insuring as many in the Waco community as possible following the end of continuous Medicaid coverage, which has significantly increased the uninsured rate in Texas.

Gerardo Martinez, originally from Mexico, is a lender at TFNB Your Bank for Life in Waco, Texas, with a background in music and business, consistently focused on community service and connecting the Hispanic community to banking resources.

Alice, a lifelong Wacoan, served 24 years on the City Council, received multiple awards, founded the Hispanic Museum of Waco, and is now the executive director of Waco LULAC Council 273.

SFC Soto, originally from Arlington, Texas, extended a short-term Army commitment into over 10 years of service, including international assignments and a fulfilling role as a recruiter in Waco, aiding young adults in joining the U.S. Army and Army Reserve.

Robert Jimenez evolved from an apprentice at San Jose Jewelers in Waco to its owner, significantly expanding its university ring business over 35 years in the industry.

Isabel Lozano, a first-generation college graduate and daughter of Mexican immigrants, has progressed from a teaching career to becoming the principal at Kendrick Elementary, with a rich educational background and a commitment to inspiring belief and ambition in others.

Rosalinda Perez is a Licensed Bilingual Insurance Agent with 10 years of service to the Hispanic community, organizing community events and actively volunteering in Waco.

An aspiring doctor and a daughter of immigrant parents, she graduated from Baylor University with a B.S. in Biology and from UT Health San Antonio with an M.S. in Personalized Molecular Medicine, proudest of her full scholarship to Baylor and aiming to serve as an example and advocate for Latinx students and women of color in healthcare.

Arath Herrera, a talented painter and senior at Rapoport Academy, has won several art competitions and volunteers in Waco, Texas, aiming to be the first in his family to attend college and complete an Associate's Degree at MCC before transferring to the University of North Texas.

Jessica Juarez, a sales professional and advocate based in Waco, Texas, focuses on social media sales and is involved in community and social justice efforts, notably receiving the highest honor at the Heart O’ Texas Fair & Rodeo as only the fifth woman recipient in its history.

Will Suarez, a.k.a. Hidefwilly, is an award-winning Waco-based graphic designer and muralist known for his vibrant work for local businesses and major brands like Netflix and Sprite, and co-owns Kurbside Coffee and Goods, the city's first Hispanic-operated coffee business.

Elisa Navarro, a Fresno State University graduate with a background in media communications, transitioned from California to Texas to enhance her journalism career, currently serving as the Good Morning Texas Weekend Anchor and Producer at 25 News, where she covers significant stories and enjoys engaging with the Central Texas community.

Rev. Rubén Andrade Jr., recognized by former President Obama as a White House Champion of Change, has founded significant community service initiatives in Waco, Texas, including a multicultural church, a Christian academy, and a nonprofit offering diverse educational and support services.

Joel Lopez, a first-generation college graduate from the University of Florida, serves as a reporter and weekend anchor for 25 News in Central Texas, covering a range of impactful stories and embracing the community's diversity since moving from West Palm Beach, Florida.

Amber Ceballos, a Waco native and MCC cosmetology program graduate, is a licensed cosmetologist focusing on eyelash extensions and makeup, aspiring to grow her business and enhance clients' confidence while enjoying family time.